VANT café — Sunlit Sage · Brand Style Direction

01 — The Mood

Light, warm and unhurried.

A sunlit room in off-white plaster — pale sage, light oak and natural daylight. Airy and soft, quietly expensive, never heavy.

Airy — warm off-white and open space, bright with daylight.
Natural — light oak, plaster walls and pale sage, drawn from the room.
Soft — gentle tints and muted tones; nothing saturated, nothing loud.
Calm — a quiet wash of sage carries the reversed mark.
Warm-refined — a single soft clay accent, used sparingly.

02 — The Logo

The wordmark is the mark.

No character, no figure — the brand is the word itself. One typographic wordmark in Fraunces, locked in weight and tracking, holds at any size and reverses cleanly across the light palette.

vant

take it slowly

(a) Primary wordmark — ink on off-white

vant

take it slowly

(b) Reversed — paper on pale sage

vant

03 — Colour

Sunlit Sage.

Eight soft tones. An off-white ground, warm sands, pale sage, light oak, and one gentle pop of clay.

Paper#FBF8F1Warm off-white · main background

Cream#F1EBDESoft sand · cards & surfaces

Sage#A9B7A0Pale accent · tints · reversed mark

Sage deep#6E7E63Green text on light · small details

Oak#C9A97ELight wood · warm accent bands

Clay#C98A6ASoft terracotta · one pop, sparingly

Ink#4A443BSoft charcoal-brown · body & mark

Mist#E4E1D6Light greige · hairlines & dividers

04 — Type

Elegant serif, quiet sans.

Display — Fraunces (serif)

Take it slowly.Aa Bb Cc — the unhurried cup · 0123456789

Text & labels — Inter (sans)

Specialty Coffee · Sunlit SageClean sans for labels, captions and small caps, with wide tracking on kickers. It carries the fine print while the serif carries the mood — light, warm and everyday-refined.