Brand Source · Single Source of Truth

VANT

Café identity — canonical icons, palette & rules. Every asset pulls from here.

01 · The Characters

VANT runs a two-character system. One lead, one support — never two logos competing.

Icon 01 filled
01 · Primary — The Face
Filled terracotta. The signature mark.
Icon 04 line
04 · Secondary — The Sibling
Dusty-blue line pebble. Supporting, playful.

02 · Filled vs Outline

Switch register by weight: filled for impact and small sizes, outline for delicate print detail.

01 filled
01 Filled
Cups · signage · hero
01 outline
01 Outline
Stamps · embossing · mono

03 · Colour

Warm-meets-cool. Terracotta leads, dusty blue supports, cream carries the space.

Terracotta
#BE6B54
Dusty Blue
#66777F
Warm Cream
#F6F1E8
Soft Peach
#E8C4B2
Charcoal
#3C3C3C

04 · Wordmark

VANT
take it slowly

05 · Core Rules

Hierarchy, not equality

01 is always the lead mark. 04 supports — pattern, accents, seasonal. They never share the same size and spot at once.

Keep 04 as line

The dusty-blue pebble stays line-only. Don't flood-fill it. Its lightness is the point.

Clear space

Leave 0.5× the icon's height clear on all sides. Let each character breathe.

Palette-locked

No recolouring outside the five swatches above. No shadows, no gradients, no stretching or rotating.